Privacy Policy

Cherry Wood Software Ltd (incorporated and registered in England and Wales with company number 09547944 whose registered office is at 28 Ferndale rd, Teignmouth, TQ14 8NH) takes your privacy very seriously. We ask that you read this privacy policy carefully as it contains important information about what to expect when Forms by Blue Cat collects personal information about you and how Forms by Blue Cat will use your personal data.

This policy applies to information we collect about:

The information we collect about you

When you do business with us OR register for our Services we may collect the following information from you:

As is true of most websites, we gather certain information automatically. This information may include IP addresses, browser type, Internet service provider (ISP), referring/exit pages, the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, date/time stamp, and/or clickstream data to analyze trends in the aggregate and administer the site.

How we will use the information about you

Forms by Blue Cat will only use personal data when the law allows. Generally, Forms by Blue Cat does not need to rely on consent under the GDPR as a legal basis for processing your personal data.

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

Forms by Blue Cat gathers information to allow it to process your registration, process any orders you may make, and to provide the Services requested. The relevant information is then used by Forms by Blue Cat, its agents and/or sub-contractors to communicate with you on any matter relating to the conduct of your account and the provision of the Services or as required in general. If agreed by you, Forms by Blue Cat may also contact you about other products and services it thinks may be of interest to you.

Forms by Blue Cat may also use aggregate information and statistics for the purposes of monitoring website usage in order to help it to develop its website and the Services.

Data we share with 3rd parties

Personal data is collected for the following purposes using the following services


To allow us to monitor performance of our site and improve product and marketing campaigns.

Services: Google Analytics, Facebook Ads conversion tracking, Twitter Ads conversion tracking, Google AdWords conversion tracking, Bugsnag

Data disclosed: Usage data

Payment processing

To allow us to collect credit card charges

Services: Paddle

Data disclosed: Email address, IP Address, VAT Number, Country, Country code, Credit card details (not stored by us)

Accountants and Finance

To allow us to manage our accounts and financial reporting to UK government

Services: Xero

Data disclosed: Email address

Remarketing and behavioral targeting

To allow us to show relevant ads to people who may be interested in our services.

Services: Facebook Custom Audience and Twitter Tailored Audiences

Data disclosed: Email address

Services: Perfect Audience, Facebook Remarketing, Remarketing through Google Analytics for Display Advertising, Twitter Remarketing and LinkedIn Website Retargeting

Data disclosed: Usage data

Customer communications

To allow us to communicate with customers

Services: Postmark, Mailchimp, Userlist

Data disclosed: Name, Email address, email contents, IP address, Account data and activity

File uploads

Services: Simple File Upload

Data disclosed: Data visibe in uploaded files (note, they do not store this after we have uploaded it into Trello)

Project management

How we manage our workload, we occasionally need to include details of the person reporting a bug or requesting a feature

Services: Trello

Data disclosed: Email address, Name, potentially any other data relevant to a support request


Our servers are hosted by Amazon AWS

Services: Amazon AWS

Data disclosed: Any data we store on our servers is ultimately hosted by AWS


Forms by Blue Cat may also wish to provide you with information about special features of its website or any other service or products which may be of interest to you. Generally we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications. You have the right to withdraw consent to marketing at any time by email to or send a letter to Forms by Blue Cat’s registered office.

Our use of cookies and other information-gathering technologies

Cookies are text files placed on your computer to collect standard Internet log information and visitor behaviour information. The information is used to track visitor use of the website and to compile statistical reports on website activity. You can set your browser not to accept cookies but, in a few cases some of the website features may not function if you remove cookies from your browser.

How we protect your information

Forms by Blue Cat have put in place the following security procedures and technical and organisational measures to safeguard your personal information:

Forms by Blue Cat will use its reasonable efforts to safeguard your personal information. However, you should be aware that the use of the Internet is not entirely secure and for this reason Forms by Blue Cat cannot guarantee the security or integrity of any personal information which is transferred from you or to you via the Internet.

Overseas transfers

The information you provide may be transferred to countries outside the European Economic Area (‘EEA’)

Whenever Forms by Blue Cat transfers the personal information that you have provided out of the EEA, Forms by Blue Cat will ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

Please contact Forms by Blue Cat if you want further information on the specific mechanism used by Forms by Blue Cat when transferring Personal Data out of the EEA

Sale of business

If Forms by Blue Cat’s business is sold or integrated with another business your details may be disclosed to Forms by Blue Cat’s advisers and any prospective purchasers and their advisers and will be passed on to the new owners of the business.

Data Subject Rights

You have the right to

Access to your personal data

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances. If you would like a copy of some or all of your personal information, please send an email to or send a letter to Forms by Blue Cat’s registered office.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

Changes to privacy policy

Forms by Blue Cat keeps its privacy policy under regular review. If Forms by Blue Cat changes its privacy policy, the change will posted on this page, and Forms by Blue Cat will place notices on other pages of the website, so that you may be aware of the information Forms by Blue Cat collects and how it is used at all times.

How to contact Forms by Blue Cat

Forms by Blue Cat welcomes your views about our website and our privacy policy. If you would like to contact us with any queries or comments please send an email to or send a letter to Forms by Blue Cat’s registered office.

Links to other websites

Forms by Blue Cat’s website contains links to other websites. This privacy policy only applies to this website so when you link to other websites you should read their own privacy policies.

Last modified: June 11th 2020

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